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This site had the following in the web page, "How to Get a Loan." We noticed that the web page stated " If you purchased your home with less than 20 down there is a pretty good chance youre paying PMI Private Mortgage Insurance." It also stated " This additional fee may be built into your current mortgage payment. Todays intersection of low interest rates along with rising property values in your market may make this the perfect time to refinance and remove PMI from your loan. See you later PMI! Connect to a Lender." The header had PMI as the highest ranking keyword. It was followed by MI, private mortgage insurance, and mortgage insurance which isn't as ranked as highly as PMI. The next words the site uses is FHA. USDA was also included and could not be understood by search engines.